Social Media: The Real Return on Investment

These past couple weeks have been somewhat of a whirlwind. Between finishing my first year at Drake, a week-long animal law class in Oklahoma, a short trip to Kentucky for the Alltech Symposium, and starting my new job yesterday at the Iowa Farm Bureau; it has been crazy to say the least. But what does all of this have to do with social media? Well, to be blunt it wouldn’t be possible without it.

I’ve been actively involved in social media and “ag”vocacy for nearly two years now. Throughout this time I have been able to connect with others that share many of the same passions for the industry, which in turn has facilitated a number of further opportunities. Social media is more than just the wealth of information that is provides, but the ability to get to know those individuals behind the keyboards and ipads.

In these past couple weeks I have had the opportunity to meet a number of my fellow “agvocates” in person. While the virtual world of “re-tweets” and “direct messages” is great, it sure can’t compare to the discussions shared over a late-night game of pool or an afternoon trip to Sonic (inside humor, I guess you just had to be there). I feel blessed to have been able to connect with all of these great individuals, and honored to call them friends. In the long-run, it’s not the advertising dollars or the website hits that matter, the real return on investment with social media is the life-long friendships that are made.

Alltech Tweet-Up (Courtesy of AgWired)

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